Finding a nice, comfortable t-shirt shouldn't be complicated.

It's not rocket science...

How it all started

"During the summer of 2013, we were touring in southern Mexico with our band Gama and got invited to a party. We hadn't packed much clothes besides what we would wear on stage, so we decided to go shopping.

With no success, we realized how limited Mexico is when it comes to clothing and decided to do something about it."

- Hugo & Ricardo

How we fixed it...

We set to create a premium Mexican brand that inspires self-expression and individuality through art, music & culture.

Shopping for clothes can be a pain...

We're here to make it frictionless, and maybe even fun!